§ 5490.5

Added by Stats. 2000, Ch. 787, Sec. 12. Effective January 1, 2001.
(a)For purposes of this chapter, “message center” is an advertising display where the message is changed more than once every two minutes, but no more than once every four seconds.
(b)On-premise message centers visible to traffic from any interstate or primary highway shall meet all of the following requirements:
(1)The display may not include any message that is in motion or appears to be in motion.
(2)The display may not change the intensity of illumination.
(3)The display may not change the message more than once every four seconds.

This content is for reference, learning, and study purposes only. All legal text should be verified against the official California Legislative Information website, which is the authoritative source for California law. Data last processed: February 14, 2026.